Archive for July 2019

9 Useful Lead Generation Tips For B2B Start-ups

As a start-up in a new industry or with a niche product, you may not have a lot of authority, resources but also ideas to implement effective strategy based on campaigns and experiences.

In my opinion, for start-ups without bottomless funding, you will need to be patient and also prepared to graft for leads until you are delivering enough value and exposure to qualify ew customers and approval.

It is time to be manual, be prepared to go beyond and use all of the data available. Start identifying your website visitors, cold call, respond on social media. You can’t be feeling entitled and you must go out of your way.

Follow these 9 tips as you develop to generate more leads in time.

1. Good Sales Team

Lead generation is a comprehensive process which requires a good sales team. With a good team, you will have more prospects of generating leads and making more sales. Purpose is to convert the users into customers and for this customer service is vital which comes only with good sales teams. 

2. Use a Helpline Number

Many customers get frustrated when they cannot get help from the businesses. Such users should be provided an alternative option to contact the sales teams. For this, setting up a helpline or landline number is a perfect option. Any customer can reach the business teams and share their problems or place orders. It will definitely improve the lead generation. 

3. Boost Customer Referrals

Customer referrals mean the new customers who visit the website and become your buyers. There are various ways to improve customer referrals. One way is to offer incentives to the customers. You can also do it by writing guest blogs. Social media promotions also boost customer referrals for any brand.

4. Ultimate Landing Page

Landing pages are which improve the conversion rate. They are particularly designed for lead generation. Thus they should serve the purpose to the fullest. It is possible when all the ingredients are included in a landing page. It should be attractive, contains relevant details, responsive as well as offers something to the customers. 

5. Optimize for Search Engine

SEO is a decent way to increase lead generation. Some people argue it is not very effective for lead generation. However, it proves as a means for leads to your website. In other words, it brings potential customers to the business site. The rest is done through good customer service, landing pages and by offering some rewards. 

6. Use LinkedIn for Lead Generation

LinkedIn is considered an ideal platform when it comes to lead generation. This social site is even better for B2B businesses. On LinkedIn, brands can reach out to the target customers and hit them at the right time. It also offers various tools and options to search customers and improve lead generation. 

7. Use Offers and Lead Magnets

Apart from what we have discussed above, there are few more ways which improve lead generation. Using offers and lead magnets is also a perfect solution to increase leads. Every brand looking for more leads should start providing offers, rewards, incentives and promotions to the customers. 

8. Switch to Facebook Ads

Most of the social networking sites are considered useful for lead generation. Facebook is one of these options. It also allows the users to run paid campaigns and target potential customers. Through Facebook ads, you can increase your lead generation. 

9. Work on Content Marketing

It goes without saying that content is needed for leads. Indeed, content marketing is the best choice to get more leads, capture the potential customers and improve conversion rate. Content should be of good quality and informative so that it attracts customers.